Future Investment Initiative (FII) Institute partners with Aramco team series as PIF renews presenting partnership for three years

July 13, 2023
  • Strategic partnership with FII Institute to revolutionise sports and business integration
  • PIF commits to 3 further years of investment in innovative women’s golf series

[London, 13 July 2023] The Aramco Team Series presented by PIF is set to redefine the sports industry landscape by combining the power of sport and business through its new partnership with the Future Investment Initiative (FII) Institute. The strategic collaboration positions the Aramco Team Series as a leader in the sports world, offering unparalleled opportunities at the intersection of sports and business.

Recognising that a significant proportion of global golf fans hold senior management and leadership positions in the corporate sector, the Aramco Team Series has joined forces with FII Institute to elevate the tournament to new heights. With FII Institute as a global strategic partner, the Aramco Team Series is set to offer an unparalleled business networking opportunity that harnesses the influence of sports and corporate relationships.

FII Institute is a leading, global non-profit foundation with an investment arm and one agenda: Impact on Humanity.  It is focused on four key areas wherein it catalyses multiple initiatives, investments, and publications: Artificial Intelligence & Robotics, Education, Healthcare and Sustainability. Over the past three years, the Institute has hosted more than 13 conferences and international summits. The Public Investment Fund (PIF) also extended its presenting partnership of the series, reaffirming its steadfast commitment to the growth and advancement of women’s golf.

The first edition of the Aramco Team Series presented by PIF and the new strategic partnership with FII Institute will launch in Riyadh later this year. Throughout the week, business leaders can look forward to engaging activities such as city-based seminars exploring topics and investment opportunities around key Aramco Team Series founding pillars of finance, industrial development, sustainability, tourism, innovation, and growing women’s sports. Other highlights include CEO breakfasts, pro-am playing opportunities, roundtable discussions, and Aramco Team Series Empower – a thought leadership panel covering women’s sports and business led by influential leaders in their fields.

With FII Institute’s expertise in building engaging platforms and PIF’s continued commitment, the Aramco Team Series is poised to redefine the possibilities in women’s golf and establish itself as one of the world’s most prestigious and innovative sporting events.

Noah Alireza, CEO of Golf Saudi, expressed his enthusiasm for the news: “We are thrilled to collaborate with the FII Institute, a leading international business platform that will elevate the status of the Aramco Team Series. Through unique offerings such as seminars, roundtable discussions, and thought leadership panels, we hope to redefine the way business is conducted in the realm of sports. We thank PIF and Aramco for their continued support for the series and look forward to achieving more success together.”

Richard Attias, CEO of FII Institute, also conveyed his excitement about the partnership and added: “Partnering with the Aramco Team Series aligns with our mission of impacting humanity by building inclusive platforms for international dialogue, knowledge-sharing and partnership in a variety of sectors, including the ever-evolving world of sport, and golf in particular. The collaboration provides an excellent platform for business networking, connecting key thought leaders, and forging new relationships. Together, we will revolutionise how sport and business intersect.”

Alexandra Armas, CEO of the Ladies European Tour (LET), commented: “We are delighted that FII is becoming a strategic partner from the Aramco Team Series – Riyadh onwards, bringing more discussions and investment into women’s golf through this partnership. This will undoubtedly support the continued momentum within our sport, with the potential to increase purses and services for our talented athletes. It’s an exciting time for women’s golf and the global sports scene.”

Khalid Zamil, Aramco Vice President of Public Affairs added: “The partnership with FII and the PIF’s renewed support are a testament to the Aramco Team Series’ role in promoting women’s golf and driving its growth on a global scale. As title sponsor, Aramco is proud to be part of this journey, and we will continue to create opportunities and push boundaries to further elevate women’s golf.”

2022 Aramco Team Series, London Champion and Golf Saudi Ambassador, Bronte Law shared her enthusiasm for the continued support of women’s golf: “The Aramco Team Series has altered the golfing landscape for women, and I am always incredibly excited and honoured to be a part of any Aramco Team Series event. These partnerships will undoubtedly take the series to new heights, and I can’t wait to see the impact they will have on women’s sports.”

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Notes to Editors

About the Aramco Team Series Events

The Aramco Team Series events are both unique and historic and epitomize Aramco’s status as one of the most committed investors in female golf today. The investment by Aramco as the headline sponsor makes them one of the biggest backers of the women’s game in Europe today. The five Aramco Team Series events are a significant step forward for women’s sports and follow the hugely successful Aramco Saudi Ladies International presented by PIF and Saudi Ladies Team International.

The Aramco Team Series is the first team event series of its kind on any professional tour. Taking place across three continents, the tournaments will see the world’s best players team up with amateur golfers to compete for $1m prize funds. Using a unique draft system, team captains will pick one pro teammate, before being allocated a third via a random draw. Completing each team will be one amateur golfer. As well as competing for the team trophy, the professionals will also vie for an individual title, offering Rolex Rankings and Solheim Cup ranking points, and will be part of the Race to Costa del Sol Official Rankings.

This is the only event in world golf where an amateur contributes to the final result in the main team competition. Prize money for the winning team is split between its three professional members.

About Future Investment Initiative (FII) Institute

The Future Investment Initiative (FII) Institute is a global nonprofit foundation driven by data with an investment arm and one agenda: Impact on Humanity. Global and inclusive, we foster great minds from around the world and turn ideas into real-world solutions in four critical areas: Artificial Intelligence (AI) & Robotics, Education, Healthcare and Sustainability.

About Golf Saudi

Golf Saudi facilitates uptake and participation in golf through the delivery of world-class facilities, operational excellence and the implementation of industry best practice to position the Kingdom as an exceptional golfing nation. Combined with grass roots training and education programmes that introduce people to the game at the earliest opportunity and with the greatest ease, Golf Saudi is committed to delivering a dynamic national development programme that transforms the golfing landscape.

Twitter:  @Golf_Saudi

Instagram: @Golf_Saudi

Facebook: @GolfSaudi

About Aramco

Aramco is a global integrated energy and chemicals company driven by the core belief that energy is opportunity. Aramco’s aim is to continue its long and proven track record, contributing multiple streams of value to its many stakeholders, while maintaining its reputation as a reliable supplier of energy to the world.  We focus on making our resources more dependable, more sustainable and more useful. This partnership with Aramco comes as part of the company’s efforts in female empowerment by providing an exciting new platform through which women can excel in this global sport, while also inspiring the next generation of girls to pursue their dreams and achieve their potential.

About the Ladies European Tour

The LET inspires women and girls to pursue their passion and realise their potential through the game of golf.

At our core, we aim to build and deliver an extensive competitive schedule of events to enable our strong, energetic, proud and confident players to compete at the highest level, pursue their dreams and lead by example.

Our diverse and multicultural membership of 421 professional golfers represents as many as 38 countries. We are a global tour with roots in Europe. We aim to entertain and excite, but also to enhance health and quality of life, as a responsible, committed and respectful partner.

Inspiring – our players are inspiring role models to follow and encourage others to pursue their own dreams. 

Passionate – we are driven by a passion to perform to our full potential and get better every day. It’s not just about the money or the glory, but a true love for the game.

Committed – we are fiercely committed to continuous improvement and recognise the grit that it takes to achieve long-term goals.

2023 marks the 45th season of golf tournaments since the professional tour was founded in 1978 and the fourth edition of the Race to Costa Del Sol. This year’s schedule includes 30 events in 21 different countries and a record-breaking prize fund of €35 million.

The LET Access Series is the official development tour of the LET, formed to give players an opportunity to compete and progress onto the LET and achieve their dreams in professional golf.