“The Royal Commission for AlUla (RCU), established by royal decree in July 2017, is orchestrating the creation of the world’s largest living museum – bringing together culture, heritage, innovation, and community to transform AlUla into a destination that enriches quality of life, nurtures businesses, and invites travellers to discover the connections between our shared past, present, and future.

Rooted in a holistic long-term plan, which places the community at its heart, RCU is charting a course towards responsible urban and economic development, preserving AlUla’s natural and historical heritage while establishing it as a coveted destination to live, work, and explore.

Today, AlUla stands transformed. Propelled by strategic public-private partnerships, RCU’s contribution to GDP has, and in parallel, our SME hub, Vibes AlUla, is a testament to talent development, giving rise to a new generation of entrepreneurs across diverse sectors.

The impact of AlUla’s comprehensive regeneration is palpable, with jobs created, and community members empowered through upskilling programmes, and milestones such as the inauguration of the Banyan Tree AlUla resort, which marked the completion of phase one of the luxury Ashar Valley hub, as well as the unveiling of upcoming hospitality offerings such as AZULIK AlUla, The Chedi Hegra and more.

RCU’s upward trajectory charts a course for the development of a city of the future, where urban, natural, and human landscapes intertwine harmoniously. Our focus on economic, environmental, and cultural rejuvenation will continue to welcome diversified sectors from arts and culture to logistics that enrich AlUla’s economy, shaping a future that weaves the rich threads of heritage and progress into a vibrant tapestry of promise and possibility.”