Soudah Development is company owned by the Public Investment Fund (PIF) of Saudi Arabia. Chaired by HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister of Saudi Arabia.
Established in February 2021, it aims to develop Soudah and parts of Rijal Almaa in the Aseer region into a world-class luxury mountain tourism destination.
The focus is on authentic cultural experiences and immersion in nature, in line with Saudi Vision 2030.
