Riyadh, Saudi Arabia, October 21, 2025 – The Future Investment Initiative (FII) Institute, a global nonprofit foundation with an investment arm, is proud to announce a strategic partnership with Soudah Development, a Public Investment Fund (PIF) company spearheading the transformation of Soudah and parts of Rijal Almaa into a world-class luxury mountain tourism destination in the Aseer region.
Established in 2021 and chaired by HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister of Saudi Arabia, Soudah Development plays a vital role in realizing Saudi Vision 2030 by positioning the Aseer region as a model of sustainable, culturally rooted tourism that celebrates heritage while driving economic growth.
The partnership is announced ahead of FII9, the Institute’s flagship global investment conference, which will take place in Riyadh from October 27–30, 2025, under the theme “The Key to Prosperity: Unlocking New Frontiers of Growth.” The collaboration reflects both organizations’ shared commitment to advancing sustainable investment, responsible tourism, and inclusive prosperity.
Richard Attias, Chairman of the Executive Committee and Acting CEO of the FII Institute, said:
“Tourism is a powerful engine for economic growth and cultural exchange, but its future depends on regenerative approaches that restore ecosystems, empower communities, and preserve authenticity. Soudah Development embodies this vision. Together, we aim to demonstrate how tourism can be both a driver of prosperity and a catalyst for long-term resilience.”
Eng. Saleh Aloraini, CEO of Soudah Development, said: “Saudi Arabia is accelerating the realization of Vision 2030, and Soudah Development is proud to be contributing through Soudah Peaks, the Kingdom’s first luxury mountain destination. As a strategic partner of FII Institute, we are showcasing how this flagship project is driving the development of the Aseer region, attracting investment, and advancing the Kingdom’s economic diversification agenda.”
Through this partnership, Soudah Development and FII Institute will collaborate year-round on joint thought leadership initiatives, global platforms, and innovation programs focused on advancing solutions that drive sustainable development, environmental stewardship, and community empowerment.
This collaboration highlights the FII Institute’s role as a global convener of capital, ideas, and impact—and reinforces Soudah Development’s position as a national champion of sustainable tourism and strategic investment aligned with Vision 2030.
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About the FII Institute
The FII Institute is a global nonprofit foundation with an investment arm and one agenda: Impact on Humanity. Through its THINK, XCHANGE, and ACT pillars, the Institute fosters great ideas, empowers innovators, and invests in scalable solutions across critical sectors including AI and robotics, sustainability, healthcare, and education.
For more information, please visit: https://fii-institute.org/
For media inquiries, registration, and further details, please contact media@fii-institute.org.
About Soudah Development
Soudah Development is a company owned by the Public Investment Fund (PIF) of Saudi Arabia. Chaired by HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister of Saudi Arabia. Established in February 2021, it aims to develop Soudah and parts of Rijal Almaa in the Aseer region into a world-class luxury mountain tourism destination. The focus is on authentic cultural experiences and immersion in nature, in line with Saudi Vision 2030.For more information, please visit https://soudah.sa/
