Saudi Arabia is investing heavily in its tourism industry, shifting its focus beyond the pilgrimage sites of Mecca and Medina to its diverse natural landscapes, vibrant cities and growing list of UNESCO World Heritage Sites.

The government aims to create 1.6 million jobs in the industry and grow tourism’s share of GDP to 10 percent by 2030. When Vision 2030 was announced in 2016, the sector represented just 3 percent of GDP, and has already grown to 7 percent, which is promising.

As tourism continues to grow, both in Saudi Arabia and around the world, so too does its energy consumption, driven by a need to fuel hotels, resorts, experiences and mobility. In fact, Green House Gas impact of tourism is approximately 8-11%, of which aviation contributes some 17%. Additionally, there is a tendency for visitors to use and consume more resources than local people, especially in poorer areas of the world.

It is vital, therefore, that tourism accelerates its transition to renewable energy. By embracing solar and other clean energy sources, the industry could significantly reduce the world’s carbon footprint and help to combat climate change.

It could also attract even more tourists. The Expedia Sustainable Travel Survey showed that 90% of consumers now look for sustainable travel options and are willing to pay an average of 38% more to ensure their experiences do not negatively impact the planet. Consumer surveys in other areas tell a similar story and are powerful incentives to drive the transition.

Putting renewable energy at the heart of tourism strategies is essential, but it is often complex to deliver. Our experience at Red Sea Global has produced several learnings that provide value for any executive tasked with driving a green energy transformation and show that it is always possible to build a future driven by clean power.


Delivering renewable energy requires significant investment in technology, but even high upfront costs pale in comparison to the financial and environmental rewards to be reaped in the long term.

Across the world, the signs are positive. In the US alone, private investment in renewables hit USD 10 billion in 2022, according to Deloitte. A willingness to invest in technological infrastructure should be embedded at the very beginning of any development process and can help to attract partners and investors.

We saw firsthand the positive effect of this with a consortium led by ACWA Power bringing Foreign Direct Investment from the UK’s Standard Chartered Bank and China’s Silk Road Fund for the Utilities PPP agreement set to power The Red Sea destination with sunlight.

A similar partnership was concluded in September this year, when a multi-utilities concession agreement was signed for Amaala with EDF (Électricité de France) and Masdar, which will deliver new eco infrastructure facility will save nearly half a million tons of CO2 emissions every year.

Moreover, our historic Financial Close on the first ever Riyal-dominated Green Financing for the development of Phase One of our destination, The Red Sea. This financing arrangement was valued at SAR 14.12 billion (USD 3.76 billion).

Attracting these partnerships and support early on, ensured that from the very start clean energy would fuel both our vision and our flagship destinations, The Red Sea and Amaala, with the former set to become the world’s largest off-grid tourism destination powered by renewable energy.

Across our destinations, everything will be powered by clean energy, even the electric vehicles within our smart mobility network covering land and sea, with ambitions to power our seaplanes with electricity too. At The Red Sea, our battery storage facility – the world’s largest – will store up to 1,200MWh of power and enable us to operate fully off-grid, powered by sunlight day and night.

Our journey is just starting, but we are proud of having built renewable power into our development from the ground up. That doesn’t mean that other businesses must start from scratch. What matters isn’t necessarily the size of the investment, but the ambition, creativity, and plan behind it. Drawing on the natural attributes of a business’ location represents a huge step towards sustainability.

For a destination spread across the sun-soaked dunes and coastline of Saudi Arabia, that means investing in solar power. We have installed 760,000 photovoltaic panels across five solar farms to power The Red Sea renewably.


Finding the right solution for every unique development could also involve working with expert partners. This is true of developments across all industries, but again the tourism sector shows one way forward.

For example, travel associations across Africa have partnered with a range of international universities, including the University of Brighton in the UK and the University of Ghana, as well as Africa Tourism Partners in South Africa, to encourage youth involvement in sustainable tourism initiatives. This has led to the launch of a new app in South Africa that takes users on digital tours and only displays ‘green’ businesses: encouraging knowledge-sharing, innovation, and entrepreneurship on renewable energy specifically.

Sharing best practices and requiring green standards from partners and suppliers is also vital. At Red Sea Global, cross-industry collaboration is fundamental to our vision of sustainable and responsible development. We select partners with like-minded values and the brands we have brought on board share our ambition to do better by people and planet.


A commitment to renewable energy should be at the heart of any business strategy and its operations. Building the infrastructure from the start is ideal, but the next best thing is starting from where you are, and making steady, incremental changes.

By investing in technology and partnering with like-minded organizations, companies can maximize their business potential without harming the planet. They can also use their position to catalyze and inspire their customers to widen the impact even more.

This, in turn, will help revive the fortunes of the natural and human ecosystems in these areas, maintaining and even improving them for future generations to enjoy.


Given the scale of the net zero challenge, banks and financial institutions, in particular, are in a position to play a critical role in accelerating Acheter cialis en ligne france the transition to a low carbon economy by financing activities aligned with the Paris Agreement. In addition, the financial sector has a vital role to play, especially in catalysing and mobilising capital to where it matters most, whether by creating new customised financing solutions that help with achieving environmental objectives or through thought leadership.


It is no longer surprising that climate change is humanity’s greatest threat, especially in emerging and developing markets facing some of the most significant risks. If we are to deliver on the Paris Agreement and limit global warming to below 1.5°C by 2050 – the world must act now.

We have seen how the COVID-19 crisis was a wake-up call on the threats triggered by humanity’s impact on nature and the necessity to integrate these threats into business risk management processes. This is why, today, governments and industry movers are paying increased attention to the risks of inaction on climate change.

In Africa and the Middle East, climate change is especially critical as the region is amongst the most vulnerable regions to global warming, and most in need of funding to reduce its reliance on fossil fuels. We must ensure that the rapid ongoing economic development of our region can continue by tapping sources of clean energy such gas and solar, which the region has in abundance. This is why sustainable finance is crucial to delivering a green transition and supporting adaptation to protect against the effects of climate change that are already being felt.


A significant investment gap must be closed to accelerate the pace of transition in these markets. Emerging markets (of which Africa represents a large proportion) need to invest an additional USD94.8 trillion – a sum higher than annual global GDP – to transition to net zero to meet long-term global warming targets. As a matter of fact Standard Chartered’s recently issued report, the Adaptation Economy, investigates the need for climate adaptation investment in 10 markets – including five markets in Africa and the Middle East. It reveals that without investing a minimum of USD30 billion in adaptation by 2030, these markets could face projected damages and lost GDP growth of USD377 billion: over 12 times that amount. If the countries were to fund it themselves, it could reduce household consumption by an estimated 5% p.a.

This would be an especially unfair burden, given the region’s relatively low contribution to global emissions. On the other hand, if funded by public and private capital from developed countries, GDP could be higher by 3.1% in emerging markets and 2% worldwide. A dollar invested can have a significantly different impact depending on where and how it is deployed. It is with clients in emerging and developing markets that sustainable investment can have the most significant impact.

Additionally, the financial sector can be instrumental in financing developing countries’ ability to deploy sustainable solutions. Innovative financing models, such as blended finance, which can be utilised as crucial vehicles to incentivise and catalyse the private sector contribution needed to bridge this funding gap. Blended finance allows private sector capital to be funnelled towards projects of societal benefit. It also offers a valuable opportunity to attract philanthropic funds to participate in these structures. Short-term financing, although necessary, will not suffice entirely. Banks and Financial Institutions must also integrate sustainability considerations into their financing strategies and play a hands-on role in facilitating financing for sustainable projects.

At Standard Chartered, we are committed to supporting the growth of the sustainable finance market. We have announced ambitious new targets to reach net zero carbon emissions from our financing activities by 2050, including committing to interim 2030 targets for the most carbon intensive sectors. The Group’s approach is based on the best available data and aligns with the International Energy Agency’s Net Zero Emissions by 2050 scenario (NZE).


To mitigate the climate crisis and minimise its threats to the world, we must be just, leaving no nation, region or community behind and, despite the hurdles, action needs to be swift. To meet the 2050 goal, we must act now and work together: companies, consumers, governments, regulators and the finance industry must collaborate to develop sustainable solutions and provide financing to speed up the adaptation of these solutions.