Appointed Ambassador to the USA in February 2019, HRH is the first woman in the country’s history to serve in this role. From 1983 to 2005, she lived in Washington, DC, while her father Prince Bandar was Ambassador. When Princess Reema returned to Saudi Arabia she focused on private sector initiatives and the empowerment of women. From 2007 – 2015 she was CEO of Alfa International Company Limited - Harvey Nichols Riyadh, a multi-brand luxury retail company, where she set the tone for female inclusion in retail. In 2013, she founded Alf Khair, a social enterprise elevating the professional capital of Saudi women through a curriculum enabling financial self-sufficiency.
In 2016, Princess Reema left private sector and joined public service as Vice President of Women’s Affairs at the Saudi General Sports Authority where she developed policies and programs benefitting women and children. In 2018 she was promoted to Deputy of Development and Planning before also being appointed President of the Mass Participation Federation, making her the first woman to lead a multi-sports federation in the Kingdom.
Princess Reema’s other roles and appointments include: Chairman of the Special Olympics (since 2019); Board Member of Saudi Arabian Olympic Committee (since 2017), Board Member the Future Investment Initiative Institute (2020), Board Member Panthera’s Conservation Council (2020); Member of the World Bank’s Advisory Council for the Women Entrepreneurs Finance Initiative (since 2017), Member Saudi Arabian Olympic Committee (since 2017), Member International Olympic Committee (IOC) Women in Sports Commission (since 2018).