Florence leads X-CHANGE which builds inclusive platforms for international dialogue and knowledge sharing.
It includes the flagship Conference in Riyadh and the international Summits in London and New York. Those platforms gather the brightest minds of the world who craft ideas and solutions together.
She also has the responsibility for the GLOBAL PARTNERSHIPS (PIF, MISA, HSBC, BNY Mellon, Reliance, Aramco, Neom, SABIC, SNB, The Red Sea …) and conducts the strategy for its international development.
Florence is rich of more than 15 years international experience in luxury hospitality business and was more recently Board Member of Jumeirah Group based in Dubai.
She successful leads the Commercial, Marketing, Brand, Communications and Events departments in the different hospitality brands she worked for -Four Seasons, Raffles, Six Senses, Taj Hotels & Resorts …
She believes in the power of ideas and human relationships.