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S3/019 | Peggy Johnson | How can emerging companies capitalise on new trends?

Magic Leap CEO Peggy Johnson pivots away from consumer market to challenge Microsoft and Google in augmented reality.

In this episode, we meet Peggy Johnson, the chief executive at the helm of Magic Leap, challenging the likes of Microsoft and Google in the promising augmented reality space. Deciding to pivot away from the consumer market will enable magic leap to find success in this competitive area.